Whether you’re new to the sneaker game or not, the amount of terminology, slang, and acronyms used in the industry can be overwhelming. The terminology can seem pretty confusing at first glance, but we’re here to provide you with the dictionary. We’ve put together a glossary of all these terms for your future reference! SoleSavy has your back.
ATC
Add to Cart. The "Add To Cart” link or button adds a product to your online shopping cart.
AF1
Nike Air Force 1, one of Nike’s most popular sneaker models.
AJ1-37
Air Jordan models numbered 1 through 37.
AM1/90/97/98, etc
Nike Air Max, one of Nike’s most popular sneaker lines.
ACG
Nike ACG, or Nike All Conditions Gear. This is a subline of products from Nike focused on hiking/trail-inspired outdoors products.
BNIB
Brand New In Box, another way to describe a product that has never been worn.
BNWT
Brand New with Tags, similar to DS but usually used when selling clothing that’s unworn and brand new with sales tags still on.
DS
Deadstock, another way to describe a product that has never been worn.
F&F
Friends & Family. The most limited type of release; only sold/gifted to friends and family of the brand or designer.
FSR:
Full-Size Run, the full array of available sizes for a sneaker release, as opposed to a partial size run. Ex. “US sizes 7-14 available” (full) vs. “US sizes 10-12” (partial)
FOG:
Fear of God, a popular clothing line by designer Jerry Lorenzo.
GR
General Release sneakers, the most widely available type of sneaker. Stock numbers are highest among GRs and available in many stores.
Grail
Slang for a sneaker or other product that is rare or highly coveted, often with a high resell value on the aftermarket.
JB
Acronym for “Jordan Brand.”
OOS
Out Of Stock, the product is sold out.
OG
Slang for “Original”, in reference specifically to an older model of sneaker or older colorway. Ex. Air Jordan 1 High “Chicago” OG
PE
Players Edition, sneaker colorways made exclusively for an athlete or sports team, sometimes PEs do release to the general public.
SNKRS
Nike’s app for releasing limited sneakers.
SB
Nike SB or Nike Skateboarding, Nike’s skateboarding line founded in 2002.
UNDS
Un-Deadstock, the act of wearing a brand new sneaker for the first time thus they are no longer “deadstock” (brand new, never worn).
VNDS
Very Near Deadstock, sneakers that have been worn but very minimally, shoes are in nearly brand new condition.
WDYWT
What Did You Wear Today, a social media hashtag posted alongside a photo showing off a part or all of your outfit/sneakers.